Pay per click has become one of the most popular digital marketing methods available to small businesses. These tools enable you to spread the word about your business without having to spend loads of time on SEO or other forms on content marketing, often offering a much high return than other methods.
Of course, though, there are few things more frustrating than pouring time and effort into something like this and seeing very poor results. Let’s take a look at some of the most common issues people have when they’re trying to set up their own PPC campaigns.
Bids Too Low
PPC ads are designed to generate money for companies like Google. This means that they benefit from their customers being competitive, and will make you bid on the keywords you’d like to use for your website. If you don’t bid enough, your website simply won’t be visible, and bidding too much can mean that you spend far too much of your budget on what may be an ineffective keyword. Thankfully, there are a lot of PPC keyword research tools around the web, giving you the power to look up the words you want to use to see how much other people are bidding for them.
Not Using The Data
Modern marketing is a data-driven field, with many companies pouring huge amounts of time and energy into their data collection and management. Tools like Google Analytics can give you a huge amount of information about your PPC success, though a lot of people ignore this when they’re making their campaigns.
Even just a few days worth of data can be enough to improve your ads and make them more appealing to the people you want to sell to. Companies that ignore this data can often find themselves wasting huge amounts of money on PPC, and this won’t get any better until they start to focus on the important elements of their campaign.
It would be wrong to say that PPC advertising is easy. Many people struggle with this work, finding it hard to know what they need to do at each stage. Automation can make this much easier for you, providing you with the means to put your research into the hands of a script that will do the work for you.
You may need some help to determine a Google Ads automation strategy, but there are loads of companies around the web that can give you what you need in this area. Having code handling your most sensitive marketing work can be an excellent way to save and make money.
Marketing businesses is never easy. Not only will you have to learn a lot as you go through this process, but you will also face a lot of hurdles along the way. Some people find this easier to overcome than others, and it can be tricky to make sure that you’re going down the right route. The research will always be key, with countless websites available to power your online marketing.