In order to make it in the competitive business world, sometimes we need to ask ourselves hard questions. These can be as difficult as “how are we to downsize in the midst of this recession?” or it can be as deceptively simple as “how do I cater this work event to make sure that every need is accounted for?”.
However, sometimes the most intense questions are those that seem the most obvious, but we’re afraid to ask.
For example, why should anyone care about your business?
This sounds like quite a harsh question to ask, as it seems to imply your business has no value.
But that’s not the case at all. In fact, you should be the person most qualified to answer this question. If you can’t, then it’s unlikely that you have a strong enough purpose, know the market you serve as well as you could, or could benefit from some further planning.
In this post, we’ll discuss a few keys to getting your customers to care about your business.
Your Customer Support Is Fantastic
Worthwhile customer support isn’t necessarily comprised of answering support calls and issuing refunds for the slightest mistakes. It means taking care of the entire customer experience, from cultivating excellent instructions to utilize your products or services, all the way up to running discounts and loyalty programs for clients that keep coming back.
If you can genuinely treat customers with real care and consistency, they will keep coming back. If that infrastructure isn’t in place yet, it could be worth focusing on improving your customer experiences.
You Contribute To The Community
A business that remains visible in its local community is often one that generates grassroots support and is able to allow the culture of the area to shape its priorities and future plans.
Being nestled into a community and serving it with all of your ambition is not a limitation, it can often define you as a business, and will certainly ensure more and more people care about what you have to offer.
This may take the shape of sponsoring a local sports team or being present at community activities and markets. It may mean investing in local initiatives, such as environmental cleanup efforts. Perhaps you’ll choose to locate your small business convention in a local venue this year and sell event tickets with a small discount incentive to local businesses willing to set up a booth.
When people see you’re present and willing to engage in the community and every enterprise that supports it, they view your business fondly.
You Go Above & Beyond
All businesses are better off when they set out to solve a problem.
For example, maybe you wish to run a locksmith business that also helps educate their customers on security and safety. You can also help them with all of their security needs, even if that means investing in personal or travel safes and providing transceiver replacements for those who may be locked out of their car. You can then run a 24-hour service to help people that may be be locked out of their home.
When you care about quality, consistency, and the needs of your market, even if that means going above and beyond, your dedication to world-class service is assured. Customers notice that, and they spread the word to others – creating a pipeline of new business for you.
With this advice, we’re certain that many, many people will care about your business, and have ample reason for doing so.