When you’re running a business, various priorities are constantly vying for your attention. Sometimes you may be researching new manufacturing options. Other times you are focused on developing new product lines or services. These days, during what some refer to as the Great Resignation, you want to make sure your team morale is high and you are maintaining your employee retention levels,
No matter what, at the end of the day, only one thing is going to help you sell your products and that’s marketing.
You could have a truly outstanding product, but if nobody knows it exists, or nobody can understand its benefits, you’re going to have a hard time selling it.
But marketing can mean a lot of things, and it’s easy to get lost in all of the options. Here are a few ideas to get you started.
Outsourcing to an External Marketing Team
Perhaps the easiest way to take care of your marketing, especially if you have other areas that you want to focus on yourself, is outsourcing. Outsourcing is when you hand these tasks over to a third party like Adtaxi who will be able to manage your campaigns and monitor their progress without you having to spend time and effort on this.
There are perks to this option in addition to taking marketing off your personal plate. You benefit from fully trained, professional marketers working on developing a market for your brand. Some agencies will work for a set, agreed-upon rate that you can back out of at any time. The outsourcing option adds less pressure than hiring an in-house marketing team who will require employee benefits like annual leave, contracted hourly pay, and sick pay.
Building an Internal Team
Of course, if you want an in-house team, you’re going to have to build one. This means recruiting a range of individuals from a copywriter to a graphic designer, an email campaigns specialist, a social media specialist, and more.
Plus, you’ll need a marketing manager to take the reigns on all projects and to manage the team.
Think about what you want to pay versus the required experience and qualifications. This will help you to stick to a budget and get the staff you want.
Understanding Marketing’s Areas of Focus
So what areas will you want your marketing team – outsource or in-house – to focus on? Here are some that could prove useful.
SEO is essential for any online business. SEO stands for search engine optimization and involves making your website visible to potential customers that are searching for your products or services. When people search for the items you’re selling, a good SEO strategy can see your website be first, second, or third in the list of results they’re shown.
SEO isn’t easy and takes constant maintenance, but your marketing team should have the expertise and the drive to keep learning since the rules for good SEO are always changing.
Hand-in-hand with SEO is excellent website content. Website content is important for more than just selling, you need to make sure it aligns with your SEO strategy and grabs your visitor’s attention right away.
When considering your content strategy, make sure to focus on the types of content your target demographic is interested in, readability, tone of voice, and of course, include a call-to-action (CTA). Without a CTA, your content won’t sell for you because you’re not telling your website visitors what you expect them to do next.
Marketing can feel overwhelming – especially if you’re just starting out – but looking at each small piece will help you start small and work your way into larger programs. And remember, you don’t need to do it all by yourself!