You’ve made a website and you’re proud of it because it looks good and it’s ready to go – but now you want people to actually visit it (and ideally stay for a while), and that’s the part that can be really tricky if you don’t know how to do it. 

The truth is, people decide really quickly whether they like a site or not, and sometimes it only takes a few seconds. So what is it that makes some sites better than others and makes them more successful in general? Keep reading and you should get some answers that might help you improve your website so it starts to do more for your business.

The Look And Feel Matters

When someone lands on your homepage, it should feel clear, and it should feel simple – it can’t be messy, loud, or complicated; it’s got to be easy to use and a pleasant place to spend time in, exactly like a physical store should be. 

Your visitors have to be able to tell exactly what it is you do and sell right away, and big words and confusing menus can make people leave and go somewhere else that’s easier to deal with, which is the last thing you want.

However,  if your site looks calm, friendly, and easy to use, they’re much more likely to stick around and buy something. 

Make It Fun

Sometimes websites feel a bit… boring. They might have all the information anyone could need, and they might look attractive, but if they’re not interesting, it’s not really going to do much good because they’re not going to be able to hold people’s attention for long enough.

That means that if you want people to enjoy being on your site, it’s time to add something a bit more interesting, and perhaps even playful, to the mix. 

One way to do that is by using a gamification platform, which is essentially a tool that makes websites more interactive – you can add a fun quiz, for example, or a points system, and it gives people a reason to click and explore. Plus, it makes your website more memorable at the same time, which is never a bad thing. 

Use The Right Words

Your writing and what you include on your website actually matters a lot more than you might think, and if you sound like a robot or you’re only talking about selling things, people aren’t going to be particularly interested in reading what you’ve got to say. However, if your words are friendly and clear, it’s going to feel like someone’s talking to you, not selling to you, and that really can make all the difference. 

The fact is that good writing on a website makes people want to click, and if you’re not confident that you can get that feeling across, it could be worth outsourcing to a freelance writer to see what they can do for you.

Yes, it will cost money, but think of it as an investment because more people will be on your site, and that means more people will buy from you.