Top Marketing Strategies To Navigate Your Small Business Through The Pandemic

The current pandemic has brought many small businesses to their knees. According to some reports, over 60% of small businesses have either closed shop or reported significant revenue losses. Unfortunately, even with various vaccines available, there seems to be no certainty about when this period of uncertainty will end.

However, the good news is you can navigate your small business through these turbulent times by adopting the right marketing strategies to attract new customers. So, is your small business going down under the weight of the current pandemic? Are you struggling to stay afloat, make profits or break even? Use these marketing tips to give your business the stability it needs.

Take advantage of social media

Today, over 3.9 billion people use different social media platforms. That means you have a massive pool of potential customers still waiting for you to reach out to. And what better time to do so than now? With most people spending most of the time indoors, more and more people are actively online 24/7. So, kick things on social media. Find the platforms that offer you the best chances to find your target audience and join them. You don’t need to be visible on every platform to be effective on social media. 

Use the digital world

The digital world extends beyond social media, and you’ll be missing out on so many opportunities if you limit your marketing strategies only to social media outreach. From your website and email marketing to ecommerce platforms and blogging, digitizing your marketing will open you to multiple marketing channels. To get the most out of your digital marketing, you need to be present in places where your potential clients are looking. 

You can take advantage of search engine optimization (SEO) tools to give you the guidance you need and make your brand more visible on popular search engines. Use blogs, video marketing, etc., to ensure that your small business remains competitive and relevant in the digital world. If it all looks like too much work, you can seek the assistance of an advertising agency. But while you focus on the digital world, don’t forget your local market. And this leads to the next point. 

Optimize for local searches

Optimizing for local SEO will make your small business visible to potential clients within your area. Research shows that over 40% of online searches focus on local options. That means you’ll have better chances of making more sales if you pay attention to the potential clients in your local area. One way to do this is by registering your small business on a platform like Google My Business. Another way is to use local SEO tools to your advantage by focusing on blogs that indicate your availability in your targeted area.

Reassure you clients 

Don’t forget the customers you already have. Now is the time to reassure them of your business’s response to the coronavirus pandemic. Not only do you want them to be assured that your services remain open during this period, but you also want them to know that you care about them. One way to this is by providing them with the helpful blogging tips they also need to navigate this uncertain time.