Tag: small business marketing

Don't Make These Content Mistakes

5 Mistakes Most Companies Make Creating Content

Content is powerful. Content can bring you free traffic. Content can create prospects. Content can convert prospects into customers, and content can take a customer and create a life-long fan. As long as it’s done the right way. While many companies spend a lot of time and resources creating content, they often make these 5

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Do Small Businesses Need to Blog

But I’m a Small Business… Do I REALLY Need to Blog?

If you’re a small business you’ve probably asked yourself more than once… “Do I really need to blog?”. I get it, you’re busy running your business, and even if you feel like you’re a strong writer, you would rather be doing “your business” than adding yet another marketing task to your plate. In this post

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Customers Ignore Self-Promotion Content

Your Content – Are you Engaging or Self-Promoting?

I talk a lot about content and “customer engagement”, but I want to take a step back and really look at what defines engaging content. It’s tempting (and a lot easier) for companies to use the megaphone given to them by social media to just talk about themselves – their messages, their product development, their

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Customer Sophistication

Speak To Your Customers In A Language That Converts

Converting your traffic to buyers isn’t easy – a lot of times you may end up spending thousands of dollars testing ads, traffic sources, messaging, etc and STILL not know what’s working best. But I have helped my clients become more effective at reaching their customers using the process of identifying Customer Sophistication. So what

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Google Guidelines 2015

Google Guidelines (2015) for SEO – 11 Things You Need To Know As A Small Biz Owner

If you’re using content to build your relationship with your customers as well as drive new traffic to your site, then you need to make sure you’re using the most up-to-date SEO tactics to get noticed by Google and other search engines. (I am taking for granted that you already know that you need to

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