Tag: Highlighted Posts

Google Analytics – The 7 Reports That Matter For Small Businesses

OK – you have your Google Analytics code on your website – so now what? (If you don’t have your Google Analytics code – check out this 2-minute How-to video and get it set up now! How To Get Your Google Analytics Tracking Code) The amount of data available through Google Analytics is incredible –

Continue Reading
Lead Magnets

What is a Lead Magnet and Why Should I Care?

When someone asks me, “Sue, what are the 3 things I can do today to improve my marketing?”, one of the first things I always tell them is – “Create a lead magnet and start collecting leads on your website.” So… what IS a Lead Magnet – and why is it so important to growing

Continue Reading
Do Small Businesses Need to Blog

But I’m a Small Business… Do I REALLY Need to Blog?

If you’re a small business you’ve probably asked yourself more than once… “Do I really need to blog?”. I get it, you’re busy running your business, and even if you feel like you’re a strong writer, you would rather be doing “your business” than adding yet another marketing task to your plate. In this post

Continue Reading