Tag: email

Email Marketing That Will Grow Your Business

3 Steps for Email Marketing That Actually Grows Your Business

You may have heard “the money is in the list” – but have you had much success actually cashing in? If you haven’t you’re not alone. Many companies “think” they’re executing an email marketing campaign, but all they’re really doing is going through the motions, and they’re not really making sure that they’re approaching email

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Lead Magnets

What is a Lead Magnet and Why Should I Care?

When someone asks me, “Sue, what are the 3 things I can do today to improve my marketing?”, one of the first things I always tell them is – “Create a lead magnet and start collecting leads on your website.” So… what IS a Lead Magnet – and why is it so important to growing

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