There are many ways that you can market your business from cheap and disposable printed flyers to expensive TV adverts, to social media campaigns.
However, one of the most effective options is to attend a tradeshow. Indeed, trade show marketing provides you with a range of benefits from building your brand to generating new leads, all for a few days’ attendance.
Read more about the benefits of trade show marketing in our detailed post below.
First of all, a great reason to embrace trade show marketing is that you are almost guaranteed to reach the right people – those who are interested in your product and are likely to convert. Indeed, there will be precious few other opportunities where you will have access to a huge room full of people who are highly likely to be interested in what you are selling.
With that in mind, it’s a very good idea to either sell your product at the trade show or find an effective way of collecting leads that your team can follow up on once the trade show is over.
One way of doing this is to offer a bonus in exchange for the chance to win a prize or take part in an opportunity such as using a VR setup.
Build brand awareness
Another great reason to embrace trade show marketing is that it can do wonders for your brand awareness.
Indeed, there are many things you can do to boost your brand awareness and ensure it becomes securely associated with the field in which the tradeshow is operating.
For example, running a booth is good. Although running a FAQ session or panel is better.
You may even want to sponsor some of the other events going on at the trade show such as sessions by executive speakers where they give a keynote speech. Indeed, by being so closely associated with an expert in the field, you will also be setting your brand up as credible.
Check out your competition
Another great reason to embrace trade show marketing is that it provides you with the perfect opportunity to not only get your message out there but also see what your competitors are doing.
After all, anyone worth their salt in the business world will know that it’s crucial to keep an eye on what others in your field are doing, so you can keep up and fill the gaps that your competitors are missing.
Communicate directly with customers
We tend to think of marketing as a process where we tell people the good things about our business and product.
However, another vital aspect of marketing is listening to what the customers actually want and responding to that.
The good news is that attending a trade show gives you unfettered access to customers and their opinions on your product and marketing efforts.
This is information that is worth its weight in gold and can be fed back into the marketing and development processes to make them even better and more effective.