Buyer Personas are the foundation to any effective marketing plan. When developed and used correctly, they can save your business time and money as you create and execute your marketing plans. Think of it this way… Imagine these two scenarios: Scenario 1 You walk into a hardware store and you’re greeted by the clerk. Without
What Every Business Owner Needs To Know
“But I don’t have time to blog for my business.” That’s not the first time I had heard it – in fact, I’ve said it myself – but today, in a world where your customers and potential customer have access to anything, anywhere, at any time, it’s your words that ultimately set you apart. Think
Those two simple words, used as the default text for the Blog Page in WordPress can strike dread in the heart of many a beginner (or seasoned) blogger. Worse than a blank page, those two words let you know that yes, every word that you’re about to publish WILL be seen by “the world”. How
In July 2014 Google released its largest LOCAL search update in a release named the Pigeon Update. If you’re following best practices (as in, you’re giving your customers what they want, regardless of what the search engines do) then you’re doing pretty well. In fact, Pigeon probably helped you. It definitely helped the likes of
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