I’m a huge fan of The Walking Dead on AMC. The story of what happens to human beings when the world as they know it is replaced in a matter of weeks with an existence of running and hiding from creatures with only one objective in mind – to eat them alive – is an
What Every Business Owner Needs To Know
If you find yourself always strapped for time – either professionally or personally – this principle could change your life. The 80/20 Rule (otherwise known as The Pareto Principle) states that roughly 80% of the effects come from 20% of the causes. To put it another way – “about 20% of your customers are generating
Marketing has changed a lot over the past 5 years – and a lot of new tools and techniques have been created to help businesses successfully market their business. However, many of the foundational principles remain the same. One of these foundations in the UVP – Unique Value Proposition. What is a UVP (Unique Value
If you’re not selling online it’s possible that you haven’t thought about your website for a very, very, very long time. Maybe you had a friend (or a friend’s son) set up a website for you in 2005, or maybe you just grabbed a free template from your hosting company and just put your phone
About 100 years ago, if you needed to buy eggs, chances were you went to the local grocer (or, depending upon where you lived, the local farmer). The grocer knew you by name, knew your family and likely knew a lot about the details of your life – the good and the bad. When you
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