What Every Business Owner Needs To Know

Conversion Rates Matter

What Is A Conversion Rate and Why Should I Care?

When you’re looking at your site analytics there are a lot of data points – demographics, traffic sources, referrals – but it all comes down to one thing – CONVERSION RATES. Whether you’re a brick-and-mortar store or a website, all of your marketing budget should be measured against your conversion rate. But what IS a

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The Best Content Can't Save You

When the Best Content in the World Can’t Save You

You’ve spent thousands on developing great content. Your SEO efforts have put your site on page 1 of the SERPs for Google, Bing, etc. You’ve even doubled (no, tripled!) your Twitter following and your Facebook engagement is the best it has ever been. Traffic is coming in, but no one is buying what you’re selling.

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Doing SEO right

3 Tips For Doing SEO Right

When you start researching doing SEO right you’ll find plenty of sites that will share “100 Ways To Do SEO Right” or “Top 50 SEO Tips”. Then when you read the advice a lot of it is just various tips that may or may not even be helpful in the next 3-6 months since Google

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Writing Great Content

It’s Not All About You – Writing Great Content For Your Site

As you know, there’s high demand from your customers for you to write some great content for your site. But what does great content look like? And how can you create great content for your own site – no matter what industry you’re in? How the S.T.A.Y. Formula Helps You Create Better Content As human

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H2H Marketing

It’s Not B2B, It’s Not B2C – Today It’s H2H

If you’ve been in marketing for a long time you’ve often heard the terms B2B (Business to Business) and B2C (Business to Consumer). These terms were coined a long time ago to differentiate marketing techniques, communications tools, inventory planning, etc. Even today, if you look at Marketing Job Postings you will see B2B and B2C

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