What Every Business Owner Needs To Know

5 Tips To Help You Have a Great Cyber Monday

Holiday E-Commerce 2015 – 5 Tips To Make Cyber Monday (and Beyond) A Success

The holidays are here – in fact, if you’ve been in a Target lately, Christmas decor has been out since mid-October. If you’re selling online then this is an important time of year for you. If you’re a small business, it’s difficult to be heard above the noise of the “big guys”. But there are

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Small Business Challenge – Pushing Through “Failure Aversion”

Being an entrepreneur / business owner can be lonely. Yes, you may have the money that comes with success, but many of us (if not all) are always afraid of failure. “What if no one buys what I’m selling?” “What if I get a bad Yelp review?” “What if….?” Your mind can quickly take you

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Winning in the online holiday sales

Holiday Shoppers Are Coming – Are You Breaking Through the Clutter?

Does your mailbox look like mine? Ever since October ended my mailbox has been stuffed with a never-ending collection of catalogs for toys, PJs, dog treats, home goods, gifts and more. Where was everyone the other 10 months of the year? That’s the problem, right? Sometimes you don’t think about marketing your business until everyone

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Confessions of a Marketing Consultant

Confessions of a Marketing Consultant

I’ve been in marketing – as both a client and a marketing consultant – for the past 25 years. I’ve worked in the marketing teams of Kraft Foods / Maxwell House, Hain-Celestial and Frontier Natural Products and managed multiple vendors and consultants. I always took the steps needed  to bridge the gap between our internal

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Great Customer Experiences

Empowering Your Employees To Provide Great Customer Experiences

I love observing how businesses resolve issues. Lately I’ve been taking note of how various businesses that I come in contact with handle customer service issues, either for myself or someone in line in front of me. I’m sure I’m not alone – the ease of venting online about a bad experience (or shout-outs for great experiences)

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