What Every Business Owner Needs To Know

Great Customer Experiences

Empowering Your Employees To Provide Great Customer Experiences

I love observing how businesses resolve issues. Lately I’ve been taking note of how various businesses that I come in contact with handle customer service issues, either for myself or someone in line in front of me. I’m sure I’m not alone – the ease of venting online about a bad experience (or shout-outs for great experiences)

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Speaking the language of your customer

Speak the Language of Your Customers

My son was watching rugby this morning. I don’t understand the game, but given the lay of the land in our house I was listening/watching while I was making breakfast. Suddenly, even in my distracted state I began to notice something – all of the commercials were a LOT different than the ones I’m used

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Know Your Customer

Anticipating Questions Before They’re Asked

I was up at the register ordering my favorite soup at Panera today and I happened to look at the calorie counts on the menu. “330-990 Calories??? What makes the big difference?”, I asked the cashier. Based on the answer to the question I would either order the smaller bowl (and spend less money) or

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Inbound Marketing

How To NOT Do Inbound Marketing

I’ve been spending a lot of time on Twitter lately – it’s been fun organically growing my Followers plus really keeping my fingers on the pulse of what other marketers are up to. For the most part it’s a great experience – the sharing of ideas, laughing at funny Tweets, learning the Dos and Don’ts

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Creating a Content Plan

How To Create a Content Plan

Inbound Marketing revolves around providing quality content at the right time at the right place to your prospects, customers and promoters. But in order to do this you need a plan – a Content Plan ensures that you know what you’re going to say, when you’re going to say it, and who is going to

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