What Every Business Owner Needs To Know

Anatomy of an Agile Marketer

Customer-centric We hear it all the time – speak to the customer. But how many marketers actually do that? An Agile Marketer always has the customer in their sights – not to beat them over the head with their messages, but to make sure they’re solving their problems in a way that matters. Agile Marketers

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Agile marketers

How Agile Made Me a Better Marketer

While agile has been historically used in software development, its success in helping organizations “build the right stuff, fast” has led to its use in other disciplines – including marketing. It’s been a little over a year since I left my private consulting practice to join CA. During this past year, to say that I’ve

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Personal Branding is important

Is Personal Branding Important When You Don’t Own a Business?

I’ve been both an employee and an entrepreneur. When I started my career as an employee, I didn’t think much about personal branding. In fact, that wasn’t even a buzzword at the time. But today? Personal branding isn’t just important if you’re a business-owner – it’s important if you’re an employee as well. Here are

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What Dec 2017 Facebook Change Means For Your Business

What The Latest Facebook Algorithm Means For Your Business (Dec 2017)

As you may have already heard, Facebook has changed its algorithm yet again (Dec 2017) in a way that is going to impact your business. In fact, since January 2017, engagement on Facebook Pages have dropped 20% (AppSumo). Here’s their latest announcement in a nutshell (Eric Owens, software engineer at Facebook)… Our goal with News

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Holiday shopping

Holiday Retail 2017 – Are you breaking through?

If you’re an online retailer, you know that the holiday season is typically your busiest time of year. Every Christmas season, shoppers take to the internet (and streets) to fill their carts with gifts. But this isn’t breaking news… As you know, EVERYONE is targeting the same customers at the same time, trying to grab

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