There’s no doubt that video advertising has been on the rise over the last few years. Sure, we’re used to seeing product placement in shows and movies. TV commercials and infomercials have been around for a while, but for the internet, video advertising has been booming. You can simply scroll through your social media feed, and you’re bound to see so many videos within 1 minute of scrolling. Since TV has been fizzling out over the years, consumers have been putting more time into watching content on the internet. YouTube is an excellent example of this, plus they’re one of the pioneers for internet advertising. Google’s V reviews 1,500 ads that ran on YouTube and compared them between 2019 and 2020. Those in 2020 gained a massive jump in performance.
During the COVID-19 pandemic alone, video advertising has jumped and many social media platforms have jumped shipped. Apps like TikTok have made an extraordinary hit, and platforms such as Instagram even announced prioritizing video content in their algorithm. 68% of viewers are willing to watch a video as long as it’s under a minute. Videos need to be short, entertaining, snappy, but to the point. Video marketing can change a person’s attitude about a brand. Since millions are watching YouTube videos for hours, it can greatly affect your business to get started.
More and more businesses are switching to creating video-based content, and they’re also focused on video advertising. Video advertising is only going to grow more, and it has such a massive impact such as reeling in a new audience, SEO for your website’s performance, plus it’s a great way to create a relationship. Your business can greatly benefit from this form of marketing, and it’s best to get started on this form of advertising soon if you want to stay ahead of the competition. Check out the image below to learn more about the massive impact that video advertising can have on your business.
Infographic Design By mobile video player