Digital marketing is used extensively online by established brands and startups to attract new customers, retain existing customers, and launch new products and services. There are plenty of free ways to learn valuable digital marketing skills online: this article gives you some of them.
Google Digital Garage
Google is the biggest search engine in the world, and its algorithm defines many modern digital marketing practices. For instance, search engine optimization is tied to the success of keywords and other metrics used by the search engine. Generously, they teach you all of this for free.
If you want to learn all about digital marketing and more, head over to Google Digital Garage and open an account. All the lessons on the platform are free, and you earn badges for the lessons completed. In a short time, you will understand the basics of digital marketing practice.
Google isn’t the only one with free digital marketing courses available; the Hubspot Academy is also an excellent resource for learning. Hubspot is a digital marketing platform and a customer relationship management tool; they have a lot of expert advice to offer new learners.
The Hubspot Academy is similar to Google Digital Garage in the way it teaches learners. You will be presented with a video and some questions. Watch the video and answer the multiple choice questions at the end to test your knowledge. Hubspot has a good set of SEO lessons.
Start a Business
One of the best ways to learn anything is to try it going yourself; an immersive experience will give you a lot of insight and help you recognize strengths, weaknesses, and pitfalls. The business doesn’t have to be successful; it is simply a model to help you learn the ropes.
When you start a business in this way, you are destined to make mistakes; the good news is that it doesn’t have to be profitable. If the business doesn’t work out, you can always sell it on a small business website as a startup opportunity and recoup the outlay for the website and promotion.
Articles and Videos
The internet is awash with articles and videos on digital marketing, so in some ways, you don’t even need the courses at Google Digital Garage and Hubspot Academy; all you have to do is open a browser bookmark and start collecting a lot the material in categories for your learning.
Of course, there is plenty of material to choose from, and there’s a chance you can fall down an internet rabbit hole and lose direction. For this reason, it’s a good idea to focus your learning and create your own informal curriculum. If you want, why not learn more about education?
There are enough free resources online that you might not require a professional degree to learn digital marketing; still, these certificates can come in handy in the job market and might give you the focus you need if you’re not the type to use the internet. Professional courses can be found at your local community college – and sometimes digital marketing professionals will offer free or inexpensive workshops.