Not getting any responses to your marketing emails? It could be because they’re getting marked as spam. If you think your emails are ending up in recipients’ junk folders, here are some of the steps that you take.
How to know whether your emails are ending up in spam…
There’s no way of knowing for certain whether your emails are ending up in spam, but you can often get a good idea by using email sending software that records stats (some email senders can tell you which emails have been opened). You could also try sending an email to a friend or family member from your work email address (providing you haven’t emailed them before) and asking whether the email went into their spam folder – if it does end up in spam, there’s a high likeliness that the same could be happening with other recipients.
How to stop your emails ending up in spam
Below are some of the ways in which you can ensure your emails get through.
Send fewer emails
Sending too many emails from one address in a single day can often trigger spam filters. Keep daily emails below 200 if possible to avoid this. If you have mailing lists containing more than 200 subscribers, consider dividing these into smaller mailing lists and sending out to a different small list each day. Using multiple email addresses to send emails is another option, but be wary that this could confuse recipients.
Personalise them (especially cold emails)
If every email you send out is an exact copy, your emails are more likely to be marked as spam. This may not be so much of a problem when sending emails to subscribers and contacts that you’ve emailed before. However, when cold-emailing people of whom you’ve had no correspondence, you should make sure to personalize each email and that you’re not just sending an identical email to everyone.
Avoid spammy subject lines
Certain subject lines can also trigger spam filters. Examples may include excess exclamation marks and clickbaity-headers with no relation to the email body. There are guides online on how to create subject lines that don’t end up in spam as found here at Hubilo Blog.
Switch to SMS marketing
Another option could be to ditch email altogether and switch to SMS marketing. This involves using texts instead of emails – texts are much more likely to be read than emails, largely because there is no spam box. Textsanity if one SMS marketing tool that you can use. When creating SMS mailing lists, make sure that you always ask permission from recipients first before adding them.
Always offer an opt-out feature
In both mailing list emails and texts, it’s important to always have a clear unsubscribe feature. If your emails or texts don’t allow subscribers to opt-out, you’re likely to be marked as spam. You could also get in legal trouble as the law requires all mailing lists to have an opt-out feature.