How to Run a Successful Restaurant Business

Many people dream of running a restaurant or cafe. They think that because they can cook or bake well it would be a delight to do so all day, every day.

Yet, running a restaurant is so much more than this, and running a successful one is doubly so. The good news is you can find out about the most crucial things you will need to do to run a restaurant successfully.

Location, location, location 

You may think that only real estate agencies care about location, but that is not the case. Indeed for a restaurant business to be successful a good location is crucial.

Such a location needs to be in an area where there is enough footfall to provide a steady stream of customers throughout the day. Popular streets can work well for restaurants, as can sites in out-of-town shopping parks.

Additionally, some eateries can do very well in the business district of town catering to workers eating lunch, taking meetings, and getting together after work. 

Pay attention to cleanliness and hygiene 

There are many reasons why cleanliness and hygiene need to be a priority when you are running a restaurant business. The first, of course, is that you will have a legal duty in the area to fulfill.

Secondly, poor cleanliness and hygiene can put your customers at risk of illness. Lastly, few people will want to spend time, let alone eat in an establishment that is unclean and unhygienic, which will have a knock-on impact on your profits. 

With all these things in mind, making sure that your restaurant is sparkling clean and hygienic both front and back of the house is vital. To do this you will need to use a comprehensive cleaning schedule to make sure everything is properly clean in rotation.

It’s also necessary to deep clean your kitchen space at regular intervals, a task that experts like Hoodz can help you with. Indeed, by working with a professional commercial kitchen cleaning company you can ensure your restaurant kitchen is cleaned to the very highest standard, which will not only contribute to good hygiene but make your kitchen easier to keep clean every day as well.  

Use data to your advantage 

Restaurant businesses tend to operate on very small margins, and this means that you will need to let the data guide your decisions.

For example, you’ll need to have a good idea of the data on which dishes sell the best and least well, when your busiest times are, how much each dish costs to make, and how long each dish takes to cook as well as a range of other inputs.

By comparing these things you can ensure your restaurant business is optimized to make the most profit and run most efficiently. 

Create a robust online presence 

These days it’s not enough to run a brick-and-mortar, simply run a restaurant that provides good food. You also need an online presence as well, as this will make sure your target audience gets to find out about what you are offering. 

For most restaurants, this means having a website with a blog, along with a strong social media presence. Indeed, social media is the perfect vehicle for the restaurant business as it encourages the sharing of images taken of the dishes served there along with the decor. 

To that end, making sure you have active social media accounts, especially on the platforms that your target audience most uses is crucial. Don’t forget to interact with customers there and encourage the sharing of images with competitions and rewards. 

Treat your staff well 

No restaurant can succeed without good staff. Yet so many restaurant workers are paid poorly despite the long and often unsociable hours they work. To that end, it’s best if you do all you can to treat your staff well, which means good wages, reasonable working hours, and decent benefits. 

One thing in particular that you can do to make things easier for your staff is to use scheduling software that allows them to change and cover shifts at will.

This will ensure everyone gets to work when it’s convenient so they can achieve a good work-life balance, but that all the necessary shifts get covered for your business. All without having to do this task manually, thereby freeing up a great deal of your manager’s time. 

Splitting tips properly also be an important aspect of treating your staff well. Tips should never go to the house, or be used by the house to top up wages. Instead, tips should be equally split between everyone on shift, including the back-of-house staff.