The Internet offers unlimited potential in terms of reach for customers, and while there are some ways to do online marketing for free, the most effective strategies (at least initially) require a specific budget for these actions.
Obviously, digital marketing agencies can run amazing campaigns on a huge budget, but more often than not, businesses do not want to spend so much money, or even believe that it is a good investment.
For any type of company, especially shipping and transport, the competition is high and you may compete for work. There are plenty of ways to get the word out about your business and many of them can be done online. Let’s see how.
Invest in Your Website and SEO
Invest in your own SEO training. With a new website, search engine optimization is a high priority for anyone who wants to be visible in the tide of content and internet sites, but doing so can be very expensive.
There is a wealth of great free information available if you are willing and committed to improve in this area, along with any courses and e-books that contain a lot of information at a low price. If your business is within the realms of shipping and commerce, this is important for any new and potential workers that may want to come on board with your company.
Highlight Your Success with Infographics
You are probably quite proud of your business’ accomplishments. So therefore, be sure to publish infographics and carry out outreach activities. Statistics and infographics tend to work very well as they allow you to take any topic, even boring ones, and create a highly visual post that informs followers.
While they can cost several thousand in a specialized agency, you can find experienced freelancers to save some money. Once you’ve posted it, you should spend some time outreach. The goal is to get your infographic published on additional websites that will help expand your web presence.
Your Reputation is Everything – Communicate Well!
Invest in your reputation and visibility through email. Email marketing can be a continuous source of new business, but also spending money on building an interesting database, you need to ensure that your emails stand out.
Email marketing helps with the brand and also gives you the opportunity to include several calls to action within each email automatically. Make sure whoever creates your email template replies in a way that displays your messages perfectly on all screen sizes.
Schedule cost-per-click (CPC) ads in Google AdWords. When someone is in need of a specific product or service, where do they look? The answer nine times out of ten is Google.
Running an AdWords campaign allows you to target keywords and semantic searches that will attract customers willing to buy. From there, as their income increases with their AdWords efforts, they can increase your budget to scale in your online performance.
With these tips and tricks, you may start to see some improvements in your customer base and the ways in which potential customers can find you. It’s all about visibility and having the statistics and testimonials to back it up.