Getting Your Online Presence Right with SEO

SEO means different things to different people.

For some, the right SEO strategy means ensuring that their website is at the top of search engines so that potential customers can find it. For others, it is about ensuring their start-up makes it out of the first year. There are then those who need to use SEO to establish their credibility as a professional in their field. The scenarios differ. 

Starting a new business or a solo project can be difficult, even when the idea is a great one and completely unique. If there is competition, it is even harder – which is where having an excellent web design and a great online presence can make you stand apart from the rest, and help you to gain new customers.

Setting up your own business takes a lot of hard work and dedication, but the rewards can be immense.  

SEO And Web Design – Keys to a Strong Initial Online Presence

What are the first things that need to be done when you decide to set up your own business?

Some of it will depend on the business itself – if you are selling products, you will need to source suppliers and buy stock, for example. If you are more service-based, you will need to find systems that work for you in terms of keeping your customers happy.

For both businesses, you’re going to need a good team behind you. Hiring and training your employees can be expensive. Hiring the right people the first time can avoid hiring people or training up that later need to be let go.

You can read more about the different sorts of qualifications you should be looking for in professionals online if you need the best brains about to make your business work.

But no matter what kind of business you are in, designing a website is a must. Without one, you will be losing out to your competitors when it comes to finding new customers. 

SEO services are certainly something to keep in mind. It is not something that you can afford to forget about or leave until later – SEO should all be part of the initial website set-up. 

And a website will need to be one of the first things you do. Even if you have a good knowledge of how to build a website, and even if you understand SEO very well, it is still a good idea to find an SEO specialist to help.

The rules for SEO change all the time – and to do it right is a full-time job.

Working with someone with SEO expertise means that your website will be built to your specifications with the right level of SEO included in it. You can save money by building your own website and then get someone to assist with the marketing side of things. 

Customer Behavior Insights

Understanding how your customers make decisions about what purchases to make, when and what drives these decisions is crucial to successfully growing your business.

As consumers, we are constantly either rewarding or punishing ourselves. 

Discuss the consumer decision-making process with the digital agency you work with.

Put simply, there are two factors involved in decision making. Repetitiveness and predicted outcomes.

The more often any decision is repeated the better you become at predicting the outcome whether that is a reward or punishment outcome, and the higher the priority the decision will have.

This happens not only for this instance but for future ones and others your brain has associated with it. 

As automated as this process is, there are other elements that create ‘noise’ whilst others which can override and change the outcome of a decision.

In essence whilst there is a lot of complex, combining factors to consider, essentially a lot of decisions are made in the moment. Making decisions in the moment is about exploring customers’ internal narratives.

The unconscious reactions of your customers should be used to improve and optimize your website, business, and how you place products in front of them. 

If You Want An SEO Consultant But Your Budget Is Small, Is There Any Help?

Although the cost of an SEO consultant will vary immensely and there is no set pricing for this work, some small businesses will need a boost to their budget if they want to pay for great service.

With the right SEO services, your contribution to your community could certainly be a big one. By showing the local government agency lender, for example, what you can achieve through your website alone, you could be entitled to borrow – or be given – enough money to get you started sooner than you thought possible. And this means you’ll be making money sooner than you thought possible too. 

Some of the options available include the New Enterprise Allowance from the government. This is for those who are unemployed and who want to start their own business. There are also state-specific schemes, which offer support to business owners just starting out by supplying low cost and flexible office space as well as information about running a business. 

If you’re not eligible for any of these, you may want to look at the prospect of using one of the website building platforms that are available and doing it yourself.

Alternatively, you could look for a freelancer to help you, as they may be willing to agree a different sort of pricing plan.

What Does A Full-Service Digital Agency Offer? 

“We are a full-service digital agency”.

This is a claim you might have heard time and again when you are looking for an agency to work with you on website design, marketing, and PR. But look for the definition of what a full-service digital agency is and you won’t be overwhelmed with answers, apart from a lot of jargon. 

Today you can claim to offer a full digital service but with a limited focus. So what does or should a full-service digital agency actually do or offer to clients? 

There are two different schools on what a ‘full service’ digital agency is.

Some believe that offering a ‘full service’ means being able to act as a one-stop-shop and offer clients every aspect of digital marketing from web design and build to full digital marketing strategies covering SEO, PPC, social media management, and professional copywriting. 

The other school of thought says a full-service digital agency, which considers itself offering a ‘full service,’ should also provide clients with overall strategy, delivery, and analytical services, such as Google Analytics.

Offering a full-service digital marketing package doesn’t mean an agency has to be a jack of all trades, in fact, it means that it probably shouldn’t. 

People working for a digital agency should specialize in different fields to be able to give customers the best possible service they can.

Real skill and expertise come from each person at a digital agency specializing in a different field and being able to offer the final customer, you, the best possible service. You need specialists in each marketing field and that is what a truly full-service digital marketing agency can offer. 

So there you have it: everything that you need to know about perfecting your online presence as a fledgling business. We hope this helps you on your journey!