The pandemic has affected businesses all over the world. As lockdown measures are eased, companies are looking to bounce back and boost sales. If you’re keen to get back on track as quickly as possible, here are some strategies to employ.
Embracing new consumer trends
The lockdown has undoubtedly changed the way people shop, and online orders have become increasingly commonplace. Online shopping has been growing for years, but staying at home has prompted a surge in web activity. Statistics suggest that people are spending more time online than ever before.
Although many businesses have been negatively affected by the COVID-19 crisis, the popularity of the Internet and access to modern technology open doors. The web is an effective platform for connecting with customers, but it also offers an incredible opportunity to market and sell products and services. Many people can’t go out as much as they’d like to, and they are looking for simple, convenient ways to source products and services.
If you don’t already utilize digital marketing techniques, or sell products on your website or via your social feeds, now is the time to capitalize on increased exposure. If you’re not familiar with SEO, social media marketing and content marketing, it’s worth enlisting the help of experienced marketers to help you attract new customers, boost your online profile and increase sales.
Making the process of buying safe, simple and stress-free
Many people are eager to get out to the shops and to regain a sense of normality, but for others, leaving the house remains a scary prospect. One of the most important things businesses can do in the aftermath of the crisis is to take steps to reassure customers, to make them feel safe and to provide them with hassle-free options to buy.
Offering online services and diverse payment options like those provided by Total Merchant Services is a great idea. You could also explore possibilities like click and collect and home delivery. If you are ready to welcome customers back to a store, an office, a showroom, a restaurant or a salon, go out of your way to connect and engage with your clients in advance, make them aware of the changes you have made and provide detailed information about the measures in place to keep everyone safe.
Staying in touch with customers
We are all navigating uncharted waters, and there’s an air of uncertainty. As life starts to get back to something that vaguely resembles normality, it’s crucial to maintain contact with customers, to reach out to new clients and shoppers and to keep channels of communication open.
Use personalized emails, social media posts, news updates and blogs on your website to tell everyone what you’re up to, what you’ve been doing during lockdown, and what they can expect next time they visit you or they place an order online. Using infographics, video clips and images can help to clarify your branding messages and make promotions more impactful. Storytelling is an excellent way to engage with your customers.
The pandemic has turned the world on its head, and businesses all over the globe are fighting to bounce back. If you’re looking to boost sales, attract new customers and keep hold of loyal clients, take these tips on board today.