In the world of marketing, it’s important to try new ideas and to think outside the box. It’s fair to say that a lot of marketing tactics are rejected because they don’t seem bold or interesting enough. Here are some of the marketing tools that you shouldn’t overlook and that could do wonders for your business.
First, you should think about using the assets that you have at your disposal. For instance, you might own your car. If that’s the case then you could consider using vehicle wraps. With vehicle wraps, you can plaster your car with your number, your email or hashtag. You can be quite creative and artistic here too so essentially your car becomes a moving ad for your business. You will be surprised how much attention a promotion like this gets too, simply because it will stand out from the rest of the cars on the road.
Alternatively, you could just use real billboards to market your business. This is a tactic that might seem a little dated however it does have the potential to reach a massive number of customers. Everyone passing the billboard on the road could notice the ad for your company and that’s important. It can be just what you need to ensure that your business feels interesting and fresh. You can also think about investing in digital billboard space and then there are even more possibilities to explore like a live feed.
Next, you should think about business cards. A big benefit of business cards is that it immediately sends a clear message that your business is both professional and successful. That’s important and immediately gives customers peace of mind that they have chosen the right business. You can be quite creative with your business cards these days too. Business cards can include digital information which means that customers will immediately find everything they need about your company. To add some personality, think about adding your photo – that way, when a prospect is sorting through their stack of business cards, your photo will help them connect to your meeting.
Alternatively, you can think about email marketing tactics. You might have heard in the past that email marketing is dead. That could be the case but only if you are failing to use it the right way. Ultimately, email marketing isn’t dead; it’s just evolved and grown in an exciting new direction. Yes, it’s hard to get customers to engage by email or even open emails that you create. That much is true. But it’s not impossible. To do this, you need to make sure that your emails are more personalized. One of the ways that you can ensure that this is the case is by using the data that is at your fingertips. All businesses have a lot of customer data. Utilize this the right way and you will be able to create emails that do convert.
You can also think about exploring the possibility of promotional merch. A big benefit of promotional merch is that it’s a marketing tactic that pays for itself and can have a massive potential reach. You can connect with countless new customers who simply see people using products with your name and logo on them. When you are choosing promotional merch do make sure that you are selecting products that customers and clients are going to want to use. Don’t fall into the trap of investing in low quality merch. If you do this, then it’s always going to be a waste of money and won’t deliver the returns you are looking for. You also need to make sure that you are putting the time and effort into designing your merch.
Finally, you might mistake this for cold calling. But cold calling suggests ringing people up out of the blue who probably have no real interest or desire for your products and services. If that’s the case, then you are going to struggle to engage them and get the conversions that you want. Just like email marketing, it’s about using this tactic the right way. Specifically, you should be using high-quality lists to connect with the right customers who are going to be interested in buying your products and services. You won’t need to spend time convincing them at all.
We hope this helps you see that there are countless marketing opportunities beyond the typical possibilities that could be worth exploring. If you look at these tactics, then you could ensure that your business does stand out a little more on the market. You’ll be able to get the attention that you deserve and stop your business from fading into the background.