If you’re a new business owner, you may be asking yourself…
“Do I really need a website?”
Maybe you’re just starting out, and the thought of figuring out WordPress – or even giving it another shot – feel overwhelming.
“Do I really need a website?”
You ask yourself after you’ve signed up to represent a product that will give you the stepping stone to building the business (and life) of your dreams.
“Do I really need a website?”
You might be thinking… since you already have an offline presence – do you really need a website too?
“Do I really need a website?”
Today, more than ever, that answer is “yes”.
Yes – you need a website if you want Google to find you and send you free traffic (and customers or clients).
Yes – you need a website if you want your clients or customers to being to “know, like and trust” you – the products and services you provide.
Yes – you need a website if you want to take your “hobby” or “side hustle” and grow a business online that can support yourself, your family and your dreams.
So how do you get started?
Well – it doesn’t need to be complicated when you’re first getting started – especially if you’re a solopreneur and you’re doing it all on your own.
I always recommend WordPress – mainly because it is a free tool, VERY flexible, and it will grow along with your business. But I understand that a lot of “non techy” business owners find WordPress overwhelming and they’ve either tried it and walked away, or haven’t even given it a chance.
But here are 3 reasons why you should use WordPress for your website.
Reason #1 – It’s Free
Yes – you have to pay for hosting (for more information on the differences between the “Two Worlds of WordPress” click here), but other than that, WordPress is a powerful free website creation tool.
Plus – hosting isn’t that expensive. Companies like SiteGround offer a package that starts at $3.99/month (click here).
But WordPress allows you to create a blog, an e-commerce store, a client-booking machine – the flexibility of this tool is astounding considering it’s free.
Yes – it can feel a bit over-the-top at first, but once you start to understand its structure – and you get your basics down – everything starts to fall into place.
In fact, if you need help, I have a free step-by-step tutorial that will get you from a “blank page” to a WordPress site. You can access it by clicking here.
Reason #2 – 26% of the World’s ECommerce Stores Use WordPress
If you’re selling online, WooCommerce gives you a ton of flexibility – and it’s a free, fully-integrated WordPress plugin.
Companies like Sony Music, Xerox, Best Buy, etc are just a few of the “big names” that use WordPress/WooCommerce, and that doesn’t include the 74+ million other websites in the world.
Reason #3 – WordPress Will Grow With Your Business
Nothing helps out a budding solopreneur more than a free tool – no matter what problem it solves.
But the key to WordPress is that it will grow to support your business as you grow. There’s no need to migrate everything somewhere else once you make your first $1 Million.
WordPress (and WooCommerce) integrates with some of the world’s leading CRMs, email marketing platforms, social media tools and more – there really is no limit.
So – if you’re just starting out, or you’re bringing your offline presence to the web – if you’re asking yourself, “Do I need a website?”, the answer is yes, and the best tool to get it done is WordPress.
