Category: Web Best Practices

Measuring Conversions

It’s Not About The Clicks (It’s About The Conversion)

Way, way back, in the early days of online marketing, one of the only metric companies paid attention to was “Clicks”. A click could have been a click on an ad or a click on an email link. Large companies with big ad budgets even paid out in clicks to large online publications. Click, click,

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Helping Customers Decide with a UVP

Creating a Unique Value Proposition (UVP)

In an earlier post I talked about the The Power of the UVP. Hopefully that got your interest piqued and you’re ready to jump in and create your own Unique Value Proposition. A few things first. Here is what a UVP is NOT: A Unique Value Proposition is NOT a slogan. A Unique Value Proposition

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The importance of a Unique Value Propostition

The Power of the UVP (Unique Value Proposition)

Marketing has changed a lot over the past 5 years – and a lot of new tools and techniques have been created to help businesses successfully market their business. However, many of the foundational principles remain the same. One of these foundations in the UVP – Unique Value Proposition. What is a UVP (Unique Value

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Is Your Website Hurting Your Business

Is Your Website Hurting Your Business?

If you’re not selling online it’s possible that you haven’t thought about your website for a very, very, very long time. Maybe you had a friend (or a friend’s son) set up a website for you in 2005, or maybe you just grabbed a free template from your hosting company and just put your phone

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This it not empathy marketing

Empathy – the “e” in eCommerce

About 100 years ago, if you needed to buy eggs, chances were you went to the local grocer (or, depending upon where you lived, the local farmer). The grocer knew you by name, knew your family and likely knew a lot about the details of your life – the good and the bad. When you

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