Category: Web Best Practices

The importance of a Unique Value Propostition

The Power of the UVP (Unique Value Proposition)

Marketing has changed a lot over the past 5 years – and a lot of new tools and techniques have been created to help businesses successfully market their business. However, many of the foundational principles remain the same. One of these foundations in the UVP – Unique Value Proposition. What is a UVP (Unique Value

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Is Your Website Hurting Your Business

Is Your Website Hurting Your Business?

If you’re not selling online it’s possible that you haven’t thought about your website for a very, very, very long time. Maybe you had a friend (or a friend’s son) set up a website for you in 2005, or maybe you just grabbed a free template from your hosting company and just put your phone

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This it not empathy marketing

Empathy – the “e” in eCommerce

About 100 years ago, if you needed to buy eggs, chances were you went to the local grocer (or, depending upon where you lived, the local farmer). The grocer knew you by name, knew your family and likely knew a lot about the details of your life – the good and the bad. When you

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Please, Please, Please Just Auto-Renew Your Domain

For the second time in about 6 months I’ve had clients come to me distraught because they lost their site’s domain. Yes – they lost it. Just as gone as if you had a brick and mortar storefront and a fire raged through it, burning up every little piece of your business. All because they

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