Category: Web Best Practices

This it not empathy marketing

Empathy – the “e” in eCommerce

About 100 years ago, if you needed to buy eggs, chances were you went to the local grocer (or, depending upon where you lived, the local farmer). The grocer knew you by name, knew your family and likely knew a lot about the details of your life – the good and the bad. When you

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Please, Please, Please Just Auto-Renew Your Domain

For the second time in about 6 months I’ve had clients come to me distraught because they lost their site’s domain. Yes – they lost it. Just as gone as if you had a brick and mortar storefront and a fire raged through it, burning up every little piece of your business. All because they

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