Category: Web Best Practices

Lead Magnets

What is a Lead Magnet and Why Should I Care?

When someone asks me, “Sue, what are the 3 things I can do today to improve my marketing?”, one of the first things I always tell them is – “Create a lead magnet and start collecting leads on your website.” So… what IS a Lead Magnet – and why is it so important to growing

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are you making these website mistakes

3 Biggest Mistakes B2B Companies Make With Their Websites

You’ve spent a lot of time and money on your website. Maybe the process was relatively “friction-free”, or maybe you had to get buy-in from multiple individuals in your company. No matter the development process, your site is up and running. But is it really set up for OPTIMAL conversion? I’ve worked with a lot

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Google Guidelines 2015

Google Guidelines (2015) for SEO – 11 Things You Need To Know As A Small Biz Owner

If you’re using content to build your relationship with your customers as well as drive new traffic to your site, then you need to make sure you’re using the most up-to-date SEO tactics to get noticed by Google and other search engines. (I am taking for granted that you already know that you need to

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Viral Success Gone Wrong

How Viral Genius Becomes Total Fail

I was on Facebook last night and came across a hilarious (and at over 45M view, successfully viral) video from JC Penney. This struggling retailer started taking some chances with their jewelry advertising, and the results were amazing. The ad is clever, is built to be viral, and it doesn’t “sell” anything other than the

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5 Tips To Help You Have a Great Cyber Monday

Holiday E-Commerce 2015 – 5 Tips To Make Cyber Monday (and Beyond) A Success

The holidays are here – in fact, if you’ve been in a Target lately, Christmas decor has been out since mid-October. If you’re selling online then this is an important time of year for you. If you’re a small business, it’s difficult to be heard above the noise of the “big guys”. But there are

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