Category: Web Best Practices

Great Customer Experiences

Empowering Your Employees To Provide Great Customer Experiences

I love observing how businesses resolve issues. Lately I’ve been taking note of how various businesses that I come in contact with handle customer service issues, either for myself or someone in line in front of me. I’m sure I’m not alone – the ease of venting online about a bad experience (or shout-outs for great experiences)

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Speaking the language of your customer

Speak the Language of Your Customers

My son was watching rugby this morning. I don’t understand the game, but given the lay of the land in our house I was listening/watching while I was making breakfast. Suddenly, even in my distracted state I began to notice something – all of the commercials were a LOT different than the ones I’m used

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Conversion Rates Matter

What Is A Conversion Rate and Why Should I Care?

When you’re looking at your site analytics there are a lot of data points – demographics, traffic sources, referrals – but it all comes down to one thing – CONVERSION RATES. Whether you’re a brick-and-mortar store or a website, all of your marketing budget should be measured against your conversion rate. But what IS a

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The Best Content Can't Save You

When the Best Content in the World Can’t Save You

You’ve spent thousands on developing great content. Your SEO efforts have put your site on page 1 of the SERPs for Google, Bing, etc. You’ve even doubled (no, tripled!) your Twitter following and your Facebook engagement is the best it has ever been. Traffic is coming in, but no one is buying what you’re selling.

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Doing SEO right

3 Tips For Doing SEO Right

When you start researching doing SEO right you’ll find plenty of sites that will share “100 Ways To Do SEO Right” or “Top 50 SEO Tips”. Then when you read the advice a lot of it is just various tips that may or may not even be helpful in the next 3-6 months since Google

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