Category: Web Best Practices

are you making these website mistakes

3 Biggest Mistakes B2B Companies Make With Their Websites

You’ve spent a lot of time and money on your website. Maybe the process was relatively “friction-free”, or maybe you had to get buy-in from multiple individuals in your company. No matter the development process, your site is up and running. But is it really set up for OPTIMAL conversion? I’ve worked with a lot

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Google Guidelines 2015

Google Guidelines (2015) for SEO – 11 Things You Need To Know As A Small Biz Owner

If you’re using content to build your relationship with your customers as well as drive new traffic to your site, then you need to make sure you’re using the most up-to-date SEO tactics to get noticed by Google and other search engines. (I am taking for granted that you already know that you need to

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Viral Success Gone Wrong

How Viral Genius Becomes Total Fail

I was on Facebook last night and came across a hilarious (and at over 45M view, successfully viral) video from JC Penney. This struggling retailer started taking some chances with their jewelry advertising, and the results were amazing. The ad is clever, is built to be viral, and it doesn’t “sell” anything other than the

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5 Tips To Help You Have a Great Cyber Monday

Holiday E-Commerce 2015 – 5 Tips To Make Cyber Monday (and Beyond) A Success

The holidays are here – in fact, if you’ve been in a Target lately, Christmas decor has been out since mid-October. If you’re selling online then this is an important time of year for you. If you’re a small business, it’s difficult to be heard above the noise of the “big guys”. But there are

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Winning in the online holiday sales

Holiday Shoppers Are Coming – Are You Breaking Through the Clutter?

Does your mailbox look like mine? Ever since October ended my mailbox has been stuffed with a never-ending collection of catalogs for toys, PJs, dog treats, home goods, gifts and more. Where was everyone the other 10 months of the year? That’s the problem, right? Sometimes you don’t think about marketing your business until everyone

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