Category: Social Media

marketing budget slashed

What To Do If The Pandemic Slashed Your Marketing Budget

We’re living through crazy times, and most businesses don’t know what will happen next. It seems impossible that the current situation can continue for much longer, but it all depends on what policymakers decide to do. It’s the uncertainty that hurts companies more than anything else.  In this context, a lot of firms are slashing

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YouTube Marketing

4 Tips For Adding YouTube to Your Marketing Strategy

YouTube has been around for years and years. Initially, it was just a way for consumers to upload and watch silly cat videos, but more recently, it has become one of the most effective marketing platforms for businesses to use. YouTube has a whopping two billion users, consuming over a billion hours of content every

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effective ppc campaigns

Why Won’t It Work?! Figuring Out What’s Wrong With Your PPC Campaign

Pay per click has become one of the most popular digital marketing methods available to small businesses. These tools enable you to spread the word about your business without having to spend loads of time on SEO or other forms on content marketing, often offering a much high return than other methods. Of course, though,

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should you outsource your social media

Should I Outsource My Company’s Social Media?

Is your Social Media Update Schedule driving you crazy? 5 Questions to Help You Answer: “Should I Outsource My Company’s Social Media?” Social media updates are important for your business. It helps keep you top-of-mind for your potential clients and customers, and it also helps build your brand’s presence online. But as a solopreneur or

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Should Your Business Be On Snapchat

Should I use Snapchat for my business?

“Should I use Snapchat for my business?” That’s probably a question asked more than once by plenty of businesses since the social media platform launched. Snapchat is in the news everywhere (at least right now, this very second, since so much changes so quickly when you’re marketing your business online). So…how do you know? Should

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