Category: Small Business Advice

Should Your Business Be On Snapchat

Should I use Snapchat for my business?

“Should I use Snapchat for my business?” That’s probably a question asked more than once by plenty of businesses since the social media platform launched. Snapchat is in the news everywhere (at least right now, this very second, since so much changes so quickly when you’re marketing your business online). So…how do you know? Should

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SEO for small business

SEO for Small Business

Are you a small business – wondering if you should be spending the time, money and effort on SEO? SEO – Search Engine Optimization – has been around a long time and it’s a great way to optimize your website pages so that they come up high in SERPs (Search Engine Results Pages). As you

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Social Media for Small Business

6 Social Media Best Practices for Small Business

If you’re a small business you know that you need a Social Media presence… but you already have a LOT on your plate, so where are you supposed to start? There are 6 Social Media Best Practices for Small Business that are easy to follow – and will end up saving you a lot of

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Lead Magnets

What is a Lead Magnet and Why Should I Care?

When someone asks me, “Sue, what are the 3 things I can do today to improve my marketing?”, one of the first things I always tell them is – “Create a lead magnet and start collecting leads on your website.” So… what IS a Lead Magnet – and why is it so important to growing

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Don't Make These Content Mistakes

5 Mistakes Most Companies Make Creating Content

Content is powerful. Content can bring you free traffic. Content can create prospects. Content can convert prospects into customers, and content can take a customer and create a life-long fan. As long as it’s done the right way. While many companies spend a lot of time and resources creating content, they often make these 5

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