Do you have kids? I have kids, and I think that anyone who either has kids, or has been around young kids has more than once been confronted by them asking you this seemingly simple question… “Why?” Why is some cereal different colors and other cereal is brown? Why are stop signs red? Why is
Category: Small Business Advice
In an earlier post I talked about the The Power of the UVP. Hopefully that got your interest piqued and you’re ready to jump in and create your own Unique Value Proposition. A few things first. Here is what a UVP is NOT: A Unique Value Proposition is NOT a slogan. A Unique Value Proposition
I’m a huge fan of The Walking Dead on AMC. The story of what happens to human beings when the world as they know it is replaced in a matter of weeks with an existence of running and hiding from creatures with only one objective in mind – to eat them alive – is an
If you find yourself always strapped for time – either professionally or personally – this principle could change your life. The 80/20 Rule (otherwise known as The Pareto Principle) states that roughly 80% of the effects come from 20% of the causes. To put it another way – “about 20% of your customers are generating
Marketing has changed a lot over the past 5 years – and a lot of new tools and techniques have been created to help businesses successfully market their business. However, many of the foundational principles remain the same. One of these foundations in the UVP – Unique Value Proposition. What is a UVP (Unique Value
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