Category: Small Business Advice

marketing your small business

6 Ways to Market Your Business Online

When you opened your small business, your primary focus was likely how to get your first customers through the door. Maybe you used classic advertising methods such as print ads, coupon mailers, or even outdoor advertising. Or, you may have felt that since you provide an excellent product or service, customers would find their way

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supporting your in store staff

What Can You do to Support Your In-store Staff?

Your retail staff is working on the frontline, directly interacting with customers and taking care of your stores. Good retail staff can be really valuable, especially if you’re committed to providing good customer service. They need to have a range of skills, from sales and communication skills to organization, cleaning, and money skills. Many retail

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From Hobby to Side Hustle in 5 Steps

No matter what is going on in the world around us, most of us are looking to find ways to give our income a boost. Taking on a side hustle and generating an extra source of income is a smart way to do this, but if you’re new to self-employment, sometimes it’s difficult to know

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caring about your business

Why Should Anyone Care About Your Business?

In order to make it in the competitive business world, sometimes we need to ask ourselves hard questions. These can be as difficult as “how are we to downsize in the midst of this recession?” or it can be as deceptively simple as “how do I cater this work event to make sure that every

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3 Reasons Marketing Campaigns Fail

A failed marketing campaign can happen to the best of companies. It doesn’t matter how much money or how many experts were involved. When the fundamentals aren’t followed, a marketing campaign has an increased risk of failing. For example, research plays a crucial role in the success of an advertising strategy. In fact, recent reports

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