Category: Small Business Advice

Impactful Marketing Strategies for Startups

When you start a business, you want it to be successful. This is the one thing that every single business owner is going to have in common. If you didn’t want this, you wouldn’t have gone through all the stresses and strains of starting the business in the first place – it would have been

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How To Market Your Business To Attract More Customers

The Internet offers unlimited potential in terms of reach for customers, and while there are some ways to do online marketing for free, the most effective strategies (at least initially) require a specific budget for these actions. Obviously, digital marketing agencies can run amazing campaigns on a huge budget, but more often than not, businesses

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Reassuring Your Target Audience In Uncertain Times

The pandemic has left your business target audience confused and worried. A lot of customers, whether B2B or B2C, are concerned about how pandemic restrictions and covid-related obstacles can affect their transactions. It is not uncommon for customers to be more cautious during those uncertain times about the brands they trust.  More often than not,

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Business in the New Normal

Boosting Sales During Uncertain Times: How To Adapt To A New Normal

There is no doubt that 2020 has been a challenge for businesses. With the future uncertain, adapting quickly has never been more crucial. If you’re looking to boost sales and attract new customers, here are some tips to help you adjust to a new normal and thrive in the months ahead.  Go online If you

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Targeting B2B Customers – Thinking Differently

If you’re aiming to build a robust and effective Business-to-Business marketing strategy, you shouldn’t completely abandon the standards ways you might reach the average customer. However, you do have to understand that you’re reaching a different audience that responds to different talking points, often on different platforms. Here are a few tips on how to

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