Category: Small Business Advice

Importance of Buyer Personas

Buyer Personas – What They Are and Why They’re Important

Buyer Personas are the foundation to any effective marketing plan. When developed and used correctly, they can save your business time and money as you create and execute your marketing plans. Think of it this way… Imagine these two scenarios: Scenario 1 You walk into a hardware store and you’re greeted by the clerk. Without

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Google Algorithm Update Pigeon

Google Pigeons Land On Local Search (Google Pigeon Update)

In July 2014 Google released its largest LOCAL search update in a release named the Pigeon Update. If you’re following best practices (as in, you’re giving your customers what they want, regardless of what the search engines do) then you’re doing pretty well. In fact, Pigeon probably helped you. It definitely helped the likes of

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