Category: Small Business Advice

The 80 20 Rule to Save Time and Make More Money

Stop Wasting Your Time And Start Making More Money. The 80/20 Rule

If you find yourself always strapped for time – either professionally or personally – this principle could change your life. The 80/20 Rule (otherwise known as The Pareto Principle) states that roughly 80% of the effects come from 20% of the causes. To put it another way – “about 20% of your customers are generating

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The importance of a Unique Value Propostition

The Power of the UVP (Unique Value Proposition)

Marketing has changed a lot over the past 5 years – and a lot of new tools and techniques have been created to help businesses successfully market their business. However, many of the foundational principles remain the same. One of these foundations in the UVP – Unique Value Proposition. What is a UVP (Unique Value

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Is Your Website Hurting Your Business

Is Your Website Hurting Your Business?

If you’re not selling online it’s possible that you haven’t thought about your website for a very, very, very long time. Maybe you had a friend (or a friend’s son) set up a website for you in 2005, or maybe you just grabbed a free template from your hosting company and just put your phone

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Challenge of Starting

The Challenge of Starting

As I mentioned in my blog post yesterday, back in May I had planned to kick-off a 30-day Blogging Challenge – it’s now August 21st… All summer the “failure” of my not starting the challenge when I was “supposed to” back in May hung over me like a professional cloud. But I just couldn’t bring

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Importance of Buyer Personas

Buyer Personas – What They Are and Why They’re Important

Buyer Personas are the foundation to any effective marketing plan. When developed and used correctly, they can save your business time and money as you create and execute your marketing plans. Think of it this way… Imagine these two scenarios: Scenario 1 You walk into a hardware store and you’re greeted by the clerk. Without

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