Does your mailbox look like mine? Ever since October ended my mailbox has been stuffed with a never-ending collection of catalogs for toys, PJs, dog treats, home goods, gifts and more. Where was everyone the other 10 months of the year? That’s the problem, right? Sometimes you don’t think about marketing your business until everyone
Category: Small Business Advice
I’ve been in marketing – as both a client and a marketing consultant – for the past 25 years. I’ve worked in the marketing teams of Kraft Foods / Maxwell House, Hain-Celestial and Frontier Natural Products and managed multiple vendors and consultants. I always took the steps needed to bridge the gap between our internal
I love observing how businesses resolve issues. Lately I’ve been taking note of how various businesses that I come in contact with handle customer service issues, either for myself or someone in line in front of me. I’m sure I’m not alone – the ease of venting online about a bad experience (or shout-outs for great experiences)
My son was watching rugby this morning. I don’t understand the game, but given the lay of the land in our house I was listening/watching while I was making breakfast. Suddenly, even in my distracted state I began to notice something – all of the commercials were a LOT different than the ones I’m used
I was up at the register ordering my favorite soup at Panera today and I happened to look at the calorie counts on the menu. “330-990 Calories??? What makes the big difference?”, I asked the cashier. Based on the answer to the question I would either order the smaller bowl (and spend less money) or
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