If you find yourself always strapped for time – either professionally or personally – this principle could change your life. The 80/20 Rule (otherwise known as The Pareto Principle) states that roughly 80% of the effects come from 20% of the causes. To put it another way – “about 20% of your customers are generating
Category: Small Business Advice
Marketing has changed a lot over the past 5 years – and a lot of new tools and techniques have been created to help businesses successfully market their business. However, many of the foundational principles remain the same. One of these foundations in the UVP – Unique Value Proposition. What is a UVP (Unique Value
If you’re not selling online it’s possible that you haven’t thought about your website for a very, very, very long time. Maybe you had a friend (or a friend’s son) set up a website for you in 2005, or maybe you just grabbed a free template from your hosting company and just put your phone
Buyer Personas are the foundation to any effective marketing plan. When developed and used correctly, they can save your business time and money as you create and execute your marketing plans. Think of it this way… Imagine these two scenarios: Scenario 1 You walk into a hardware store and you’re greeted by the clerk. Without
In July 2014 Google released its largest LOCAL search update in a release named the Pigeon Update. If you’re following best practices (as in, you’re giving your customers what they want, regardless of what the search engines do) then you’re doing pretty well. In fact, Pigeon probably helped you. It definitely helped the likes of
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