Category: Small Business Advice

Top 10 Marketing Acronyms

Top 10 Marketing Acronyms You Should Know Right Now

Every industry has them – acronyms. Acronyms are the shorthand for otherwise longer terms and they can be quite helpful – as long as you know what they mean. Here are my Top 10 marketing acronyms. Add others in the Comments if you’d like. 1) SERP – Search Engine Results Page – this is the

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Creating Great Content Calendars

Content Calendars – The Key To Creating Consistently Great Content

Quick, tell me without thinking about it – what are you doing next Thursday? How about Wednesday 2 weeks from now. Do you know? Unless you have an awesome meeting with someone famous lined up, chances are you wouldn’t be able to tell me what you’re doing without looking at your calendar. Calendars are great

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Asking Why Can Help Your Business

Why You Should Run Your Business Like A 5-Year Old

Do you have kids? I have kids, and I think that anyone who either has kids, or has been around young kids has more than once been confronted by them asking you this seemingly simple question… “Why?” Why is some cereal different colors and other cereal is brown? Why are stop signs red? Why is

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Helping Customers Decide with a UVP

Creating a Unique Value Proposition (UVP)

In an earlier post I talked about the The Power of the UVP. Hopefully that got your interest piqued and you’re ready to jump in and create your own Unique Value Proposition. A few things first. Here is what a UVP is NOT: A Unique Value Proposition is NOT a slogan. A Unique Value Proposition

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Don't Tell Me There Aren't Zombies

Don’t Expect Me To Behave As Though Zombies Don’t Exist

I’m a huge fan of The Walking Dead on AMC. The story of what happens to human beings when the world as they know it is replaced in a matter of weeks with an existence of running and hiding from creatures with only one objective in mind – to eat them alive – is an

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