Category: Small Business Advice

Top Marketing Strategies To Navigate Your Small Business Through The Pandemic

The current pandemic has brought many small businesses to their knees. According to some reports, over 60% of small businesses have either closed shop or reported significant revenue losses. Unfortunately, even with various vaccines available, there seems to be no certainty about when this period of uncertainty will end. However, the good news is you

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The Best Ways For A New Business To Build Credibility

Building credibility should be a priority for all new businesses but a lot of companies don’t realize how important it is. If people don’t see your business as a credible, reliable organization, they’re not going to give you their money. If you are able to position yourself as an industry leader and build trust with

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How To Promote Your Company To New Customers

Self-promotion is a key skill that every business owner should possess – whether it’s used to bring in investors or connect with new customers across the globe. You have to be able to find new and inventive ways to sell your products or market your business if you want to stay on top of your

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3 Steps for Online Businesses To Increase Sales During A Crisis

The world has changed in different ways over the past year or so, in wake of the COVID-19 pandemic. There are not many industries that haven’t been impacted by lockdowns, quarantining, and other steps that have been taken to tackle the virus. So many small businesses around the world have had a number of challenges

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How to Make Money With Your Marketing Expertise

The skills that society values tend to come in cycles. During one period, certain skills are required and valuable; then another period arrives, and a new one rises to the top. In today’s world, for instance, IT skills are highly valuable because we’re going through a period of transition from one type of society to

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