Category: Small Business Advice

Writing Great Content

It’s Not All About You – Writing Great Content For Your Site

As you know, there’s high demand from your customers for you to write some great content for your site. But what does great content look like? And how can you create great content for your own site – no matter what industry you’re in? How the S.T.A.Y. Formula Helps You Create Better Content As human

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H2H Marketing

It’s Not B2B, It’s Not B2C – Today It’s H2H

If you’ve been in marketing for a long time you’ve often heard the terms B2B (Business to Business) and B2C (Business to Consumer). These terms were coined a long time ago to differentiate marketing techniques, communications tools, inventory planning, etc. Even today, if you look at Marketing Job Postings you will see B2B and B2C

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Don't Spread Yourself Too Thin On Social Media

Don’t Spread Yourself Too Thin on Social Media

If you’re a small business, choosing what social media platforms are important for you to keep updated is a challenge. But one thing is sure – don’t spread yourself too thin. As I mentioned in my post about Which Social Media Platform You Should Use there are a lot of options for you – both

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Why You Should Blog for 30 Days

Why You Should Blog for 30 Days

Today is the halfway point of my 30-Day Blog Challenge. So far things have gone smoothly, but the other day I sat in on a Webinar with Brian Dean of Backlinko and a few things he mentioned continue to stick with me. First – over 83,000 new blog posts are published…EVERY…DAY Second – when it

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Email Marketing That Will Grow Your Business

Why You Need To Be Collecting Email Addresses…. Now

Believe it or not, the first email marketing message was sent in 1978 to about 400 users, which resulted in about $13M in new sales for DEC (Digital Equipment Company). After that, the sender Gary Thuerk found himself with the nickname, ‘Father of Spam’ – although true SPAMMING had yet to be perfected until the

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