Category: Marketing

small business meeting

Small Business Week 2015 (May 4-8)

NS Marketing exists to help small business thrive – so it’s fitting that we write a quick shout-out to Small Business Week! Small Businesses are vital not only to the national economy (according to the 2011 US Census, 89.9% of all businesses keeping the US economy churning were made up of businesses with 20 or

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Importance of Buyer Personas

Buyer Personas – What They Are and Why They’re Important

Buyer Personas are the foundation to any effective marketing plan. When developed and used correctly, they can save your business time and money as you create and execute your marketing plans. Think of it this way… Imagine these two scenarios: Scenario 1 You walk into a hardware store and you’re greeted by the clerk. Without

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