Category: Marketing

Which Social Media Platform Should You Use

What Social Media Platforms Should You Use

Facebook, Twitter, Instagram, Pinterest, LinkedIn – these are some of the more well-known social media platforms. But did you know about Meetup, Vine, Tagged, MeetMe and more? Way back in the Stone Ages of the Internet (1997) Six Degrees kicked off the first rudimentary social media site. Since then hundreds of social media sites have

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Top 10 Marketing Acronyms

Top 10 Marketing Acronyms You Should Know Right Now

Every industry has them – acronyms. Acronyms are the shorthand for otherwise longer terms and they can be quite helpful – as long as you know what they mean. Here are my Top 10 marketing acronyms. Add others in the Comments if you’d like. 1) SERP – Search Engine Results Page – this is the

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Helping Customers Decide with a UVP

Creating a Unique Value Proposition (UVP)

In an earlier post I talked about the The Power of the UVP. Hopefully that got your interest piqued and you’re ready to jump in and create your own Unique Value Proposition. A few things first. Here is what a UVP is NOT: A Unique Value Proposition is NOT a slogan. A Unique Value Proposition

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The importance of a Unique Value Propostition

The Power of the UVP (Unique Value Proposition)

Marketing has changed a lot over the past 5 years – and a lot of new tools and techniques have been created to help businesses successfully market their business. However, many of the foundational principles remain the same. One of these foundations in the UVP – Unique Value Proposition. What is a UVP (Unique Value

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This it not empathy marketing

Empathy – the “e” in eCommerce

About 100 years ago, if you needed to buy eggs, chances were you went to the local grocer (or, depending upon where you lived, the local farmer). The grocer knew you by name, knew your family and likely knew a lot about the details of your life – the good and the bad. When you

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