Category: Marketing

The importance of a Unique Value Propostition

The Power of the UVP (Unique Value Proposition)

Marketing has changed a lot over the past 5 years – and a lot of new tools and techniques have been created to help businesses successfully market their business. However, many of the foundational principles remain the same. One of these foundations in the UVP – Unique Value Proposition. What is a UVP (Unique Value

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This it not empathy marketing

Empathy – the “e” in eCommerce

About 100 years ago, if you needed to buy eggs, chances were you went to the local grocer (or, depending upon where you lived, the local farmer). The grocer knew you by name, knew your family and likely knew a lot about the details of your life – the good and the bad. When you

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Challenge of Starting

The Challenge of Starting

As I mentioned in my blog post yesterday, back in May I had planned to kick-off a 30-day Blogging Challenge – it’s now August 21st… All summer the “failure” of my not starting the challenge when I was “supposed to” back in May hung over me like a professional cloud. But I just couldn’t bring

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30 Day Blogging Challenge

The 30-Day Blogging Challenge

About 2 years ago I took part in Hubspot’s 30-Day Blog Challenge. The challenge was based on conventional wisdom that it takes about 21 days to form a new habit – so with a bit of rounding up, they made it a 30-Day Blog Challenge and created a contest around it. At the time I

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Please, Please, Please Just Auto-Renew Your Domain

For the second time in about 6 months I’ve had clients come to me distraught because they lost their site’s domain. Yes – they lost it. Just as gone as if you had a brick and mortar storefront and a fire raged through it, burning up every little piece of your business. All because they

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