Category: Marketing

Don't Spread Yourself Too Thin On Social Media

Don’t Spread Yourself Too Thin on Social Media

If you’re a small business, choosing what social media platforms are important for you to keep updated is a challenge. But one thing is sure – don’t spread yourself too thin. As I mentioned in my post about Which Social Media Platform You Should Use there are a lot of options for you – both

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Why You Should Blog for 30 Days

Why You Should Blog for 30 Days

Today is the halfway point of my 30-Day Blog Challenge. So far things have gone smoothly, but the other day I sat in on a Webinar with Brian Dean of Backlinko and a few things he mentioned continue to stick with me. First – over 83,000 new blog posts are published…EVERY…DAY Second – when it

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Which Social Media Platform Should You Use

What Social Media Platforms Should You Use

Facebook, Twitter, Instagram, Pinterest, LinkedIn – these are some of the more well-known social media platforms. But did you know about Meetup, Vine, Tagged, MeetMe and more? Way back in the Stone Ages of the Internet (1997) Six Degrees kicked off the first rudimentary social media site. Since then hundreds of social media sites have

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Top 10 Marketing Acronyms

Top 10 Marketing Acronyms You Should Know Right Now

Every industry has them – acronyms. Acronyms are the shorthand for otherwise longer terms and they can be quite helpful – as long as you know what they mean. Here are my Top 10 marketing acronyms. Add others in the Comments if you’d like. 1) SERP – Search Engine Results Page – this is the

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Helping Customers Decide with a UVP

Creating a Unique Value Proposition (UVP)

In an earlier post I talked about the The Power of the UVP. Hopefully that got your interest piqued and you’re ready to jump in and create your own Unique Value Proposition. A few things first. Here is what a UVP is NOT: A Unique Value Proposition is NOT a slogan. A Unique Value Proposition

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