Category: Marketing

Confessions of a Marketing Consultant

Confessions of a Marketing Consultant

I’ve been in marketing – as both a client and a marketing consultant – for the past 25 years. I’ve worked in the marketing teams of Kraft Foods / Maxwell House, Hain-Celestial and Frontier Natural Products and managed multiple vendors and consultants. I always took the steps needed  to bridge the gap between our internal

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Great Customer Experiences

Empowering Your Employees To Provide Great Customer Experiences

I love observing how businesses resolve issues. Lately I’ve been taking note of how various businesses that I come in contact with handle customer service issues, either for myself or someone in line in front of me. I’m sure I’m not alone – the ease of venting online about a bad experience (or shout-outs for great experiences)

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Speaking the language of your customer

Speak the Language of Your Customers

My son was watching rugby this morning. I don’t understand the game, but given the lay of the land in our house I was listening/watching while I was making breakfast. Suddenly, even in my distracted state I began to notice something – all of the commercials were a LOT different than the ones I’m used

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Know Your Customer

Anticipating Questions Before They’re Asked

I was up at the register ordering my favorite soup at Panera today and I happened to look at the calorie counts on the menu. “330-990 Calories??? What makes the big difference?”, I asked the cashier. Based on the answer to the question I would either order the smaller bowl (and spend less money) or

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Emotional Intelligence In Marketing

How Smart Is Your Heart?

I talk a lot about empathy – it’s one of the keys to creating successful inbound marketing campaigns, and it’s a pretty darn good way to live your life. When you can truly understand when someone is going through something – good or bad – you find yourself having richer experiences with others around you.

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