Category: Marketing

5 Tips for Winning Back Prior Customers

Winning new clients is never easy, which is why finding ways to get previous customers back should be a priority for your small business. Remarketing to recent customers can be a simple task, but attracting consumers that haven’t used your brand for a long time is far tougher – although not impossible. Here are 5

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marketing budget slashed

What To Do If The Pandemic Slashed Your Marketing Budget

We’re living through crazy times, and most businesses don’t know what will happen next. It seems impossible that the current situation can continue for much longer, but it all depends on what policymakers decide to do. It’s the uncertainty that hurts companies more than anything else.  In this context, a lot of firms are slashing

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Targeting B2B Customers – Thinking Differently

If you’re aiming to build a robust and effective Business-to-Business marketing strategy, you shouldn’t completely abandon the standards ways you might reach the average customer. However, you do have to understand that you’re reaching a different audience that responds to different talking points, often on different platforms. Here are a few tips on how to

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4 Business Lessons to Learn to Survive the Pandemic

Not every business is going to survive the coronavirus pandemic. Indeed, we have already seen a lot of businesses shut their doors and more are sure to follow. If you don’t want to be next, these are the steps you should consider.  Lesson #1: Cut Costs But Don’t Cut Quality  In terms of both marketing

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effective ppc campaigns

Why Won’t It Work?! Figuring Out What’s Wrong With Your PPC Campaign

Pay per click has become one of the most popular digital marketing methods available to small businesses. These tools enable you to spread the word about your business without having to spend loads of time on SEO or other forms on content marketing, often offering a much high return than other methods. Of course, though,

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