Category: Marketing

Targeting B2B Customers – Thinking Differently

If you’re aiming to build a robust and effective Business-to-Business marketing strategy, you shouldn’t completely abandon the standards ways you might reach the average customer. However, you do have to understand that you’re reaching a different audience that responds to different talking points, often on different platforms. Here are a few tips on how to

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4 Business Lessons to Learn to Survive the Pandemic

Not every business is going to survive the coronavirus pandemic. Indeed, we have already seen a lot of businesses shut their doors and more are sure to follow. If you don’t want to be next, these are the steps you should consider.  Lesson #1: Cut Costs But Don’t Cut Quality  In terms of both marketing

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effective ppc campaigns

Why Won’t It Work?! Figuring Out What’s Wrong With Your PPC Campaign

Pay per click has become one of the most popular digital marketing methods available to small businesses. These tools enable you to spread the word about your business without having to spend loads of time on SEO or other forms on content marketing, often offering a much high return than other methods. Of course, though,

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Promote Your Business

3 Low-cost Ways to Promote Your Business

Are you looking for ways to help your business reach a wider audience? Attracting extra interest in your business is essential if you want to grow your customer base and increase sales. If your company usually operates on a local level, then improving the visibility of your business can seem like an impossible task. This

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Brand Building Business

Keeping Your Brand in the Spotlight

Building and keeping a successful business is an ongoing challenge. With the addition of the online world and pretty much anyone being able to create a business, you’re faced with a lot of competition. Branding is an important part of any business, no matter what the size, so here are some tips to keep your

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