Category: Marketing

4 Business Lessons to Learn to Survive the Pandemic

Not every business is going to survive the coronavirus pandemic. Indeed, we have already seen a lot of businesses shut their doors and more are sure to follow. If you don’t want to be next, these are the steps you should consider.  Lesson #1: Cut Costs But Don’t Cut Quality  In terms of both marketing

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effective ppc campaigns

Why Won’t It Work?! Figuring Out What’s Wrong With Your PPC Campaign

Pay per click has become one of the most popular digital marketing methods available to small businesses. These tools enable you to spread the word about your business without having to spend loads of time on SEO or other forms on content marketing, often offering a much high return than other methods. Of course, though,

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Promote Your Business

3 Low-cost Ways to Promote Your Business

Are you looking for ways to help your business reach a wider audience? Attracting extra interest in your business is essential if you want to grow your customer base and increase sales. If your company usually operates on a local level, then improving the visibility of your business can seem like an impossible task. This

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Brand Building Business

Keeping Your Brand in the Spotlight

Building and keeping a successful business is an ongoing challenge. With the addition of the online world and pretty much anyone being able to create a business, you’re faced with a lot of competition. Branding is an important part of any business, no matter what the size, so here are some tips to keep your

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Targeting Customers Online

How to Ensure You Target the Right Customers Online

If your business is going to find long-lasting and sustainable success, it needs to ensure it’s targeting the right customers online. These days, getting your message across and appealing successfully to customers is something that’s largely done online and that’s something that you’re going to have to accept if you want to find success. Being

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