Category: Inbound Marketing

This it not empathy marketing

Empathy – the “e” in eCommerce

About 100 years ago, if you needed to buy eggs, chances were you went to the local grocer (or, depending upon where you lived, the local farmer). The grocer knew you by name, knew your family and likely knew a lot about the details of your life – the good and the bad. When you

Continue Reading
Importance of Buyer Personas

Buyer Personas – What They Are and Why They’re Important

Buyer Personas are the foundation to any effective marketing plan. When developed and used correctly, they can save your business time and money as you create and execute your marketing plans. Think of it this way… Imagine these two scenarios: Scenario 1 You walk into a hardware store and you’re greeted by the clerk. Without

Continue Reading

Never Miss a Free Training

Sign up here to receive notification as soon as seats open up for my free training sessions. They fill up fast - so make sure you're on the list!

I Want To Know!

Looking for the fastest, best-supported WordPress hosting? I use SiteGround - how about you?

Web Hosting