Category: Inbound Marketing

Creating a Content Plan

How To Create a Content Plan

Inbound Marketing revolves around providing quality content at the right time at the right place to your prospects, customers and promoters. But in order to do this you need a plan – a Content Plan ensures that you know what you’re going to say, when you’re going to say it, and who is going to

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Emotional Intelligence In Marketing

How Smart Is Your Heart?

I talk a lot about empathy – it’s one of the keys to creating successful inbound marketing campaigns, and it’s a pretty darn good way to live your life. When you can truly understand when someone is going through something – good or bad – you find yourself having richer experiences with others around you.

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Inbound Marketing 101

Inbound 101 – What is Inbound Marketing?

Much has changed in the world of marketing in the past 15 years. Not only have the roles of marketers changed – and will continue to change – but the manner in which we build and execute our marketing strategies are evolving as well. One such change is the move from Outbound Marketing towards Inbound

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People Behind The Data

Data is Meaningless Without Empathy

Data, data, data. Big data, little data, geographic data, conversion data – if you’re a modern marketer you know there is no dearth of data. However, it’s important to always keep in mind that there is another “metric” behind the numbers that is more important than all of the data combined – people. People search for your

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Writing Great Content

It’s Not All About You – Writing Great Content For Your Site

As you know, there’s high demand from your customers for you to write some great content for your site. But what does great content look like? And how can you create great content for your own site – no matter what industry you’re in? How the S.T.A.Y. Formula Helps You Create Better Content As human

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