If you’ve been writing content for your business for a while – or even if you’ve just started – you’ve probably asked yourself more than once… “Is all of this Content Marketing really going to get me more sales?” Are you feeling like you’re spending a ton of time – time away from working on
Category: Inbound Marketing
When someone asks me, “Sue, what are the 3 things I can do today to improve my marketing?”, one of the first things I always tell them is – “Create a lead magnet and start collecting leads on your website.” So… what IS a Lead Magnet – and why is it so important to growing
Content is powerful. Content can bring you free traffic. Content can create prospects. Content can convert prospects into customers, and content can take a customer and create a life-long fan. As long as it’s done the right way. While many companies spend a lot of time and resources creating content, they often make these 5
If you’re a small business you’ve probably asked yourself more than once… “Do I really need to blog?”. I get it, you’re busy running your business, and even if you feel like you’re a strong writer, you would rather be doing “your business” than adding yet another marketing task to your plate. In this post
You’ve spent a lot of time and money on your website. Maybe the process was relatively “friction-free”, or maybe you had to get buy-in from multiple individuals in your company. No matter the development process, your site is up and running. But is it really set up for OPTIMAL conversion? I’ve worked with a lot
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