I talk a lot about content and “customer engagement”, but I want to take a step back and really look at what defines engaging content. It’s tempting (and a lot easier) for companies to use the megaphone given to them by social media to just talk about themselves – their messages, their product development, their
Category: Inbound Marketing
Converting your traffic to buyers isn’t easy – a lot of times you may end up spending thousands of dollars testing ads, traffic sources, messaging, etc and STILL not know what’s working best. But I have helped my clients become more effective at reaching their customers using the process of identifying Customer Sophistication. So what
Does your mailbox look like mine? Ever since October ended my mailbox has been stuffed with a never-ending collection of catalogs for toys, PJs, dog treats, home goods, gifts and more. Where was everyone the other 10 months of the year? That’s the problem, right? Sometimes you don’t think about marketing your business until everyone
I love observing how businesses resolve issues. Lately I’ve been taking note of how various businesses that I come in contact with handle customer service issues, either for myself or someone in line in front of me. I’m sure I’m not alone – the ease of venting online about a bad experience (or shout-outs for great experiences)
My son was watching rugby this morning. I don’t understand the game, but given the lay of the land in our house I was listening/watching while I was making breakfast. Suddenly, even in my distracted state I began to notice something – all of the commercials were a LOT different than the ones I’m used
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