Category: Inbound Marketing

Know Your Customer

Anticipating Questions Before They’re Asked

I was up at the register ordering my favorite soup at Panera today and I happened to look at the calorie counts on the menu. “330-990 Calories??? What makes the big difference?”, I asked the cashier. Based on the answer to the question I would either order the smaller bowl (and spend less money) or

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Inbound Marketing

How To NOT Do Inbound Marketing

I’ve been spending a lot of time on Twitter lately – it’s been fun organically growing my Followers plus really keeping my fingers on the pulse of what other marketers are up to. For the most part it’s a great experience – the sharing of ideas, laughing at funny Tweets, learning the Dos and Don’ts

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Creating a Content Plan

How To Create a Content Plan

Inbound Marketing revolves around providing quality content at the right time at the right place to your prospects, customers and promoters. But in order to do this you need a plan – a Content Plan ensures that you know what you’re going to say, when you’re going to say it, and who is going to

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Emotional Intelligence In Marketing

How Smart Is Your Heart?

I talk a lot about empathy – it’s one of the keys to creating successful inbound marketing campaigns, and it’s a pretty darn good way to live your life. When you can truly understand when someone is going through something – good or bad – you find yourself having richer experiences with others around you.

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Inbound Marketing 101

Inbound 101 – What is Inbound Marketing?

Much has changed in the world of marketing in the past 15 years. Not only have the roles of marketers changed – and will continue to change – but the manner in which we build and execute our marketing strategies are evolving as well. One such change is the move from Outbound Marketing towards Inbound

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