We’re living through crazy times, and most businesses don’t know what will happen next. It seems impossible that the current situation can continue for much longer, but it all depends on what policymakers decide to do. It’s the uncertainty that hurts companies more than anything else. In this context, a lot of firms are slashing
Category: Inbound Marketing
YouTube has been around for years and years. Initially, it was just a way for consumers to upload and watch silly cat videos, but more recently, it has become one of the most effective marketing platforms for businesses to use. YouTube has a whopping two billion users, consuming over a billion hours of content every
The future looks bleak for businesses of all shapes and sizes. As well as grappling with a whole host of logistical, budgetary and operational quandaries, there’s also the thorny issue of engaging your customers while attracting new people to your brand. Consumer confidence is at an all-time low and with less disposable income to spare,
You’ve worked hard – and probably spent a lot of money – building your list, right? So you want to make sure people don’t unsubscribe from your list. But we’ve all been there – especially when we’re first starting out. Our excitement builds with each new subscriber, and then it happens… someone unsubscribes. CRUSHED… After
I get this question a lot… “Sue, I’m ‘just an accountant’, most people think my business is boring – so why should I create content that no one is going to read?” To that I say, “you’re crazy if you think that just because other people think your industry is boring you should ignore one
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