Category: Inbound Marketing

Do Small Businesses Need to Blog

But I’m a Small Business… Do I REALLY Need to Blog?

If you’re a small business you’ve probably asked yourself more than once… “Do I really need to blog?”. I get it, you’re busy running your business, and even if you feel like you’re a strong writer, you would rather be doing “your business” than adding yet another marketing task to your plate. In this post

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are you making these website mistakes

3 Biggest Mistakes B2B Companies Make With Their Websites

You’ve spent a lot of time and money on your website. Maybe the process was relatively “friction-free”, or maybe you had to get buy-in from multiple individuals in your company. No matter the development process, your site is up and running. But is it really set up for OPTIMAL conversion? I’ve worked with a lot

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Customers Ignore Self-Promotion Content

Your Content – Are you Engaging or Self-Promoting?

I talk a lot about content and “customer engagement”, but I want to take a step back and really look at what defines engaging content. It’s tempting (and a lot easier) for companies to use the megaphone given to them by social media to just talk about themselves – their messages, their product development, their

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Customer Sophistication

Speak To Your Customers In A Language That Converts

Converting your traffic to buyers isn’t easy – a lot of times you may end up spending thousands of dollars testing ads, traffic sources, messaging, etc and STILL not know what’s working best. But I have helped my clients become more effective at reaching their customers using the process of identifying Customer Sophistication. So what

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Winning in the online holiday sales

Holiday Shoppers Are Coming – Are You Breaking Through the Clutter?

Does your mailbox look like mine? Ever since October ended my mailbox has been stuffed with a never-ending collection of catalogs for toys, PJs, dog treats, home goods, gifts and more. Where was everyone the other 10 months of the year? That’s the problem, right? Sometimes you don’t think about marketing your business until everyone

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