Category: Inbound Marketing

Why You May Want to Rethink Buying a Franchise

If you are looking to set up a new business, perhaps because the pandemic has taken away your old means of making money, or perhaps because you want to have more freedom in your working life, you may have considered buying a franchise. Buying a franchise can seem like the smart thing to do because

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Can Relocation Really Help Your Business?

Moving to a new location can often feel like a great opportunity when you’re running a small business. With the chance to turn a new leaf, you will be able to enjoy the benefits that come with the location you choose, while leaving the challenges you once faced behind. Of course, though, it doesn’t always

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marketing budget slashed

What To Do If The Pandemic Slashed Your Marketing Budget

We’re living through crazy times, and most businesses don’t know what will happen next. It seems impossible that the current situation can continue for much longer, but it all depends on what policymakers decide to do. It’s the uncertainty that hurts companies more than anything else.  In this context, a lot of firms are slashing

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YouTube Marketing

4 Tips For Adding YouTube to Your Marketing Strategy

YouTube has been around for years and years. Initially, it was just a way for consumers to upload and watch silly cat videos, but more recently, it has become one of the most effective marketing platforms for businesses to use. YouTube has a whopping two billion users, consuming over a billion hours of content every

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investingduringcovid

Smart Investments To Steer Your Business Through COVID Crisis

The future looks bleak for businesses of all shapes and sizes. As well as grappling with a whole host of logistical, budgetary and operational quandaries, there’s also the thorny issue of engaging your customers while attracting new people to your brand. Consumer confidence is at an all-time low and with less disposable income to spare,

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