Category: Inbound Marketing

YouTube Marketing

4 Tips For Adding YouTube to Your Marketing Strategy

YouTube has been around for years and years. Initially, it was just a way for consumers to upload and watch silly cat videos, but more recently, it has become one of the most effective marketing platforms for businesses to use. YouTube has a whopping two billion users, consuming over a billion hours of content every

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investingduringcovid

Smart Investments To Steer Your Business Through COVID Crisis

The future looks bleak for businesses of all shapes and sizes. As well as grappling with a whole host of logistical, budgetary and operational quandaries, there’s also the thorny issue of engaging your customers while attracting new people to your brand. Consumer confidence is at an all-time low and with less disposable income to spare,

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reasons why people unsubscribe from your list

6 Reasons Why People Unsubscribe From Your List

You’ve worked hard – and probably spent a lot of money – building your list, right? So you want to make sure people don’t unsubscribe from your list. But we’ve all been there – especially when we’re first starting out. Our excitement builds with each new subscriber, and then it happens… someone unsubscribes. CRUSHED… After

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Creating Content for Boring Industries

Content Marketing for ‘Boring’ Companies

I get this question a lot… “Sue, I’m ‘just an accountant’, most people think my business is boring – so why should I create content that no one is going to read?” To that I say, “you’re crazy if you think that just because other people think your industry is boring you should ignore one

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Content Marketing and Sales

3 Simple Ways Content Marketing Gets You More Sales

If you’ve been writing content for your business for a while – or even if you’ve just started – you’ve probably asked yourself more than once… “Is all of this Content Marketing really going to get me more sales?” Are you feeling like you’re spending a ton of time – time away from working on

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