Customer-centric We hear it all the time – speak to the customer. But how many marketers actually do that? An Agile Marketer always has the customer in their sights – not to beat them over the head with their messages, but to make sure they’re solving their problems in a way that matters. Agile Marketers
Category: Highlighted Posts
While agile has been historically used in software development, its success in helping organizations “build the right stuff, fast” has led to its use in other disciplines – including marketing. It’s been a little over a year since I left my private consulting practice to join CA. During this past year, to say that I’ve
The tale is well-known. Paul Revere, madly riding his horse to exhaustion from town to town shouting “The British are coming! The British are coming!” His message was clear – the time for revolution was at hand – and the people that connected with his message immediately heeded his call and took their first steps
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