Category: Email Marketing

Lead Magnets

What is a Lead Magnet and Why Should I Care?

When someone asks me, “Sue, what are the 3 things I can do today to improve my marketing?”, one of the first things I always tell them is – “Create a lead magnet and start collecting leads on your website.” So… what IS a Lead Magnet – and why is it so important to growing

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Email Marketing That Will Grow Your Business

Why You Need To Be Collecting Email Addresses…. Now

Believe it or not, the first email marketing message was sent in 1978 to about 400 users, which resulted in about $13M in new sales for DEC (Digital Equipment Company). After that, the sender Gary Thuerk found himself with the nickname, ‘Father of Spam’ – although true SPAMMING had yet to be perfected until the

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