According to a 2020 survey, 27.2% of the participants said the pandemic had impacted their business. Many small businesses may not have massive budgets for their marketing, but whether your budget is tight or not, it could be time you rethink your marketing strategies, especially after the Covid-19 pandemic. The good news is you can
Category: Email Marketing
We all make mistakes from time to time. Whether we’re new to the marketing game or we’ve been at it for a while now, we are never going to get everything right, but we can all do better. We can learn from our mistakes so that we don’t repeat them in future. It’s puzzling, then,
Not getting any responses to your marketing emails? It could be because they’re getting marked as spam. If you think your emails are ending up in recipients’ junk folders, here are some of the steps that you take. How to know whether your emails are ending up in spam… There’s no way of knowing for
There’s a lot of talk about email marketing these days. Building lists, creating lead magnets, using tools like ActiveCampaign or MailChimp to manage your emails – there are a lot of things to consider. But once you have your list and your automated funnels built – how do you know what’s working? What are the
You may have heard “the money is in the list” – but have you had much success actually cashing in? If you haven’t you’re not alone. Many companies “think” they’re executing an email marketing campaign, but all they’re really doing is going through the motions, and they’re not really making sure that they’re approaching email
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